On Writing: Do You Know Who You’re Writing To?

November 02, 2021

As a “mom blogger,” I have written about several topics. However, I have mostly shared homeschool tools and resources for homeschooling teenagers in the past five years.

My youngest has now graduated, so I wondered – where do I go from here? I realized that I was at a decision point: do I take a new direction in my writing? If I decided to take this path, it would create a whole new dynamic -- and I could lose readers.

The last couple of years have been a game-changer because of the pandemic. While some people lost their jobs or had changes in finances, for me, it resulted in a complete change in our family dynamic. 

In June 2019, it became necessary to move my mother in with us. She was 90 years old, and we had more and more concerns about her safety. In April 2020, my oldest son moved home early from college because of COVID-19 and finished his senior year online. Because Grandma now had his old bedroom, he had to camp out in the corner of our bonus area upstairs. During this time, I was still homeschooling my youngest son.

The house was beginning to overflow with people and stuff.

And I found myself lost in the middle of it all. Physically, mentally and spiritually. Not knowing where to go next. 

Photo by Burst on Unsplash

Whenever we find ourselves in a new or different situation, we can’t continue with the status quo. It’s necessary to educate ourselves and establish new behaviors and habits to assist us as we travel down our new path. As my situation became more demanding and chaotic, I read books on family relationships and scoured sources online about caregiving for aging parents.

Forward to this summer, when I took an online class called “Find Your Unique Reader and Message” through Hopewriters. Through the teaching, discussion with other attendees, and writing practice, I discovered who I was writing for was changing.

During the period when I was doing a lot of reading and researching, I discovered a term I had not heard of before: “Sandwich Generation.”

That is where I was. That was who I had become.

And there were others out there like me.

Because of the life experiences I have traveled through, I am able to encourage and offer hope to other women going on the same journey.

Do you have a specific reader? Many bloggers want to write for all readers, but this doesn’t translate into more followers. The goal is engaged readers.  

An important lesson to remember is when we write, it’s all about the reader, not you. Your goal is to answer your reader’s questions, solve a problem, or meet a need.


If you are struggling with your message, here are some things to consider:

1.  Think about your personality.  How do others describe you? What do you know about your character that can affect your writing?

2.  What is your passion? Strengths?  How can you offer that energy to your reader?

3.  Or -- What life experiences may influence your message? How can you offer help to someone else because of your unique experiences? 

4.  Finally, Why do you write? Do you write to encourage? Educate? Entertain? What is the best avenue to reach your reader?

Most of the time, finding the overlap of what you have to offer and what a reader needs and wants is your unique reader and message. Your reader could be YOU – five to ten years ago!

Yes, one of the hardest things for a blogger is knowing when to simply tweak or completely change the message in order to reach and serve the right reader.

Do you have a question about finding your reader?
Put it in the comments below, and I will be glad to help! 


  1. Thank you for these tips. I think I have a pretty good idea who I am writing to, but it's been a while since I have thought about it, and as you said things really have changed a lot recently.

    Thanks too for the Sandwich Generation information, I will check it out.

  2. While I too try to keep these tips in mind when I write, sometimes I get lost in the writing and realize I need to backtrack :) so thank you for this post

  3. I am writing for women like me .That's always been the goal.Now knowing what I like helps me write my content better.Looking forward to this series on your blog.

  4. Such an important topic and YES! Covid shifted things for many of us. It is part of the reason I have relocated to the East Coast though I have actively wanted to do so for more than ten years! In the last year I have also been fulltime character (in shifts) for my mother who is now in assisted living. Sandwich generation? Yes, indeed. Thank you, Angie - for this helpful blog post. Always good to read you!


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